According to the policy adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain is registered with must be valid and up to date at all times. Plus, this information is openly available on WHOIS websites and while this may be OK for companies, it may not be very convenient for individuals, because anyone can view their names and their personal postal and email addresses, all the more so in an age when identity fraud is not that uncommon. That is the reason why domain name registrars have come up with a service that hides the details of their clients without editing them. The service is called Whois Privacy Protection. If it’s activated, people will view the details of the domain registrar, not those of the domain owner, if they make a WHOIS search. The Whois Privacy Protection service is supported by all generic top-level domain name extensions, but it is still impossible to conceal your personal information with some country-code extensions.