A dedicated IP address means that you'll have a unique numeric identifier on the Internet and that it will not be shared with other people's websites or applications as it happens with a shared hosting account. There are many uses for a dedicated IP - for instance, when an SSL certificate is required in the event that you have an electronic store and you want to accept online payments or if you have a login form and you want the data that users submit to be encrypted. A dedicated IP address could also be used for other applications, like a VoIP server, for instance. Moreover, it will give more credibility and protection to your sites, as a network flood to a shared IP shall not have any impact on your dedicated IP. In case you host your sites with our company and you have your own web server, you shall be able to get one or a number of dedicated IP addresses with only a couple of clicks and to use them in the event that you cannot use the IP included with the server.