Web and FTP stats are usually provided in the standard hosting service. They will reveal to you how your websites behave in terms of popularity and visits, which can help you develop different sections or adjust an advertising campaign. There are different pieces of software via which you can keep tabs on the traffic to an Internet site and while a number of them are more thorough, there is a fundamental amount of information they all show. This includes the daily and the monthly visits, the referrer - i.e. if the visits came directly or from a third-party Internet site, the most visited webpages, and many others. Such info can provide you with an idea of where most of the site traffic comes from or which webpages are more widely used, so that you can take steps and fix the content on the other webpages or start advertising in another way, in order to raise the amount of visitors and the time they remain on the website. In turn, this will permit you to increase your profits.